"The President" supports our voice...

Lend us your voice this 4th of July. Click HERE

Obama said on Feb 23rd, 2012 "Consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online".

The same day The White House released its Consumer Privacy Bill of Rights, a proposal to protect online users from being tracked by websites without their knowledge. 

President Barack Obama said in a statement. “As the Internet evolves, consumer trust is essential for the continued growth of the digital economy.”

The administration’s plan was to offer a thorough, considered recommendation that “stakeholders”—industry, government and, one hopes, consumer advocacy groups—agree on a set of standards, in line with those in other countries, to be codified by Congress and enforced by the Federal Trade Commission

It was Feb 23rd and President used "trust"... I guess he knew that the issue was huge to bring his attention. We believe the oil of the economy should be "trust".

What happen with the Consumer Privacy Bill of Rights? Have you seen real actions focus to recover trust? (you can see at the end of this update a summary of the Bill of Rights. It is interesting that you read it to see what has change to better or to worse???)

Well ... as a consequence of the Obama's call. All the industry got together and they launched and promote "Digital Advertising Alliance's (DAA) Self-Regulatory Program for Online Behavioral Advertising" with the Advertising Option Icon (http://www.youradchoices.com/). Are you familiar with that? Have you seen the icon? Can you recognize it? Does it come immediately to your mind after I mention it? 

Two years after President Barack Obama promised to introduce legislation to strengthen privacy protections on the Internet, a coalition of consumer groups and civil rights organizations are urging him to follow through on his promise (http://www.mcclatchydc.com/2014/02/24/219200/consumer-groups-urge-president.html#storylink=cpy)

We only see the tip of the iceberg, but it is the tip of a very large iceberg.There are too many interests, lobbies under the tip of the iceberg. We see what they want us to see. Imaging under the ice, specially after NSA case. Companies providing access to information to the Government, NSA general counsel Rajesh De said "big tech companies like Yahoo and Google provided ‘full assistance’ in legally mandated collection of data" (http://www.theguardian.com/world/2014/mar/19/us-tech-giants-knew-nsa-data-collection-rajesh-de) . How a President can put pressure on the industry to be more transparent on privacy if owes too many favors?

What's worse that our data is being spied by governments or manage, analyzed, and monetized by big players????. Everybody is talking about the NSA and the government. One could argue that the government is doing that for our benefit to have more security in our countries... What about companies??? Are they analyzing, selling our data so that we are live is safer?
Thanks for supporting a new internet where you own and control your data while sealing privacy

---------------- Consumer Privacy Bill of Rights - Summary --------------------

“Every day, millions of Americans shop, sell, bank, learn, talk and work online.  At the turn of the century, online retail sales were around $20 billion in the United States, now they’re nearing $200 billion,” said Secretary Bryson.  “The Internet has become an engine of innovation, business growth, and job creation, so we need a strong foundation of clear protections for consumers, and a set of basic principles to help businesses guide their privacy and policy decisions.  This privacy blueprint will do just that.”

The Consumer Privacy Bill of Rights provides a baseline of clear protections for consumers and greater certainty for businesses. The rights are:
Individual Control:  Consumers have a right to exercise control over what personal data organizations collect from them and how they use it.

• Transparency:  Consumers have a right to easily understandable information about privacy and security practices.

• Respect for Context:  Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.

• Security:  Consumers have a right to secure and responsible handling of personal data.

• Access and Accuracy:  Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.

• Focused Collection:  Consumers have a right to reasonable limits on the personal data that companies collect and retain.

• Accountability:  Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.

Lend us your voice this 4th of July. Click HERE