World Economic Forum is "sharing" our vision

Rethinking Personal Data: Trust and Context in User-Centred Data Ecosystems: VIEW PDF

"An asymmetry of power exists today between institutions and individuals – created by an imbalance in the amount of information about individuals held by, or that is accessible to, industry and governments, and the lack of knowledge and ability of the same individuals to control the use of that information. While people are generally willing to share personal information in exchange for valued services, recent surveys indicate growing unease in how personal data are being used. A study by the telecommunications operator Orange showed that 78% of consumers find it hard to trust companies in the way they use such data.1 A crisis of trust is developing, stemming from the use of personal data in ways that are inconsistent with individuals’ preferences or expectations. To thrive, the growing number of economies that depend on the potential of “big data” must earn the trust of individuals, and be centred on empowering those individuals by respecting their needs." Rethinking Personal Data:

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